HUNTSVILLE, Ala. | Being innovating means shifting from one end of the spectrum into a new frontier. 
 
Alabama A&M University has made that a reality by becoming the first Southwestern Athletic Conference (SWAC) institution to have LED video boards installed at all athletic venues. 
 
"Alabama A&M University is proud to announce the installation of state-of-the-art video boards across all of our athletic venues," Alabama A&M Director of Athletics, Dr. Paul A. Bryant, said. "This transformative addition not only enhances the game-day experience for our fans but also presents a significant opportunity for monetization. As the first SWAC school to implement video boards across all venues, we are setting a new standard for innovation and fan engagement within our conference. This investment reaffirms our commitment to excellence in both athletics and fan experience, and we are excited about the endless possibilities this advancement brings to our university community."
 
Alabama A&M, with the help of Boostr, had a new video board installed at Louis Crew Stadium, replacing the outdated board in January. In December, the Bulldog Baseball and Softball Fields also got an update, installing brand new video boards, with the baseball program becoming the first to see the board in action during its home opener against Tennessee Tech on Feb. 20.  
 
The tennis and soccer facilities also had new video boards installed, while AAMU Event Center got a new addition, with a ribbon board, which features ads and promotions throughout the games, which will be on display on Saturday as the Bulldogs play host to rival Alabama State for the first time in the new arena.
 
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