BIRMINGHAM, Ala.- The Southwestern Athletic Conference announced the creation of SWAC TV, an exclusive streaming platform that will deliver users league athletics content across all 18 conference sponsored sports.
 
"The debut of SWAC TV is undoubtedly a gamechanger for the Southwestern Athletic Conference," said SWAC Commissioner Dr. Charles McClelland. "For the first time in history our fans and supporters will have a high quality, technologically advanced streaming platform solely dedicated to broadcasting live events and delivering high-definition on-demand league content." 
 
SWAC TV will officially be available for download on Roku, Amazon Fire, Apple TV, Google Play, and Android TV on August 1^st. The free platform will feature preseason, regular season and post-season live events across 18 league sponsored sports while also featuring unique feature content, sports talk shows and podcast. 
 
"With over century of profound history and even brighter days ahead we look forward to effectively utilizing SWAC TV as a catalyst to tell the impactful stories and legacies both past and present that have helped shape the SWAC into what it is today, which is one of the premiere athletic associations in the nation," said McClelland. 
 
SWAC TV is slated to make its live streaming debut with the week one kickoff of the 2025 Football season on Saturday, August 30^th as the network will have a tripleheader of games featuring Southern at Mississippi Valley State (4 pm), Langston vs. Grambling State (7 pm), and Texas Southern at Prairie View A&M (7 pm). 
 
A total of 45 league games are scheduled to be streamed on SWAC TV during its inaugural broadcast season with the Turkey Day Classic featuring Tuskegee at Alabama State slated to conclude network football coverage on Thursday, Nov. 27^th at 2 pm. 
 
About SWAC TV
SWAC TV is the exclusive sports streaming platform of the Southwestern Athletic Conference, serving students, alumni, and fans in the U.S. with exclusive access to live league sports events each year, an unmatched library of on-demand replays and acclaimed original content, along with premium postseason events. Fans can download SWAC TV for free on Roku, Amazon Fire, Apple TV, Google Play, and Android TV. SWAC TV is also available online at SWAC TV.
 
About the SWAC
The Southwestern Athletic Conference (SWAC) is considered one of the premier HBCU conferences in the country and currently ranks among the elite in the nation in terms of HBCU alumni playing with professional sports teams.
 
Current championship competition offered by the league includes competition for men in Baseball, Basketball, Cross Country, Football, Golf, Indoor Track and Field, Outdoor Track and Field and Tennis.

Women's competition is offered in the sports of Basketball, Bowling, Cross Country, Golf, Indoor Track and Field, Outdoor Track and Field, Soccer, Softball, Tennis and Volleyball.
 
Follow the SWAC
For complete coverage of the Southwestern Athletic Conference, please follow the SWAC on social media at @TheSWAC (Twitter), @TheSWAC (Facebook), and @TheSWAC (Instagram) or visit the official home of the Southwestern Athletic Conference at www.swac.org.