Kristol Williams is entering her fourth year at Alabama A&M University, where she serves as the Director of Marketing and Fan Engagement and Executive Assistant to the Vice President and Director of Athletics. In these roles, she plays a key part in advancing the department’s external operations, strategic partnerships, fan experience initiatives, and revenue generation efforts.
A valued member of the Athletics External Affairs team, Williams has been instrumental in securing more than $800,000 in support for Alabama A&M Athletics capital improvement projects. She has successfully led fundraising and sponsorship efforts for several high-profile initiatives, including the installation of new LED scoreboards, the launch of Sponsored VIP premium seating, the AAMU On the Hill live pregame show, and the university’s record-setting XXL Homecoming celebration, among numerous other projects.
Williams is an active member of the National Association of Collegiate Marketing Administrators (NACMA), an affiliate of the National Association of Collegiate Directors of Athletics (NACDA), and is committed to professional growth and leadership development within intercollegiate athletics.
A native of Fairbanks, Alaska, Williams earned a Bachelor of Business Administration from the University of Alaska Fairbanks in 2007. She later earned a Master of Public Administration from Strayer University, further strengthening her expertise in leadership, administration, marketing, and organizational management.
